A slogan is not just a few words which people can sing together at rallies. It is really the center of the campaign. After many years people can still remember the slogan. Each candidate’s slogan is totally different from the slogan of the rest. For example, Donald Trump’s and Hillary Clinton’s slogans were centrally theoretically. Below are the elements that make normally make political slogan amazing.
Emotionality is one of the essential things. All the slogans that are not capable of invoking emotion are meaningless. The emotion behind the slogan that Hillary made “The glass ceiling” was basically for giving hope to people. The slogan of Donald that stated “the past was a better time” invoked the emotion of fear.
The two powerful emotions is the other thing. A good slogan must contain the two vital choices and the slogan maker ought to mind the party he or she will direct the slogan to.
There are historical slogans that were used by the first presidents. During the times of Abraham Lincoln in 1864, the slaves were mistreated and were considered to be lesser people hence for his campaign to win his opponents he came up with a slogan that says Don’t change horses in midstream.’ The slogan from the Eisenhower was easy to notice, emotional and was also catch as it goes like this, “I like lke” that makes him to have more followers during his campaigns. In addition, there was a slogan that was from Ronald Reagan in 1980 that was used during his campaign that said Let’s make America Great Again’ and it was emotional and easy to remember.
When you are having a slogan, it is essential that you get to ensure that it is invoking some emotions, besides it must be different and attractive in way that it is catchy easy to remember. It is always essential that you be honest in your slogan choice as you have to choose the one that will make it possible for your team to relate as that is significant.
The slogans are so many and it is always essential that you get to look at those that will work appropriately. One of the slogans could say “they served their country, now let them serve you.” Another slogan that was used by Donald Trump’s during his campaign is A fresh face for a fresh start.’
The third slogan was from those leaders that believed on themselves and they could say It is a season for a seasoned leader.’ As you identify the right slogan that you can get to use it is always essential that you use the one that will be more applicable to you as you some of the slogans used for political arena seems complicated like that used by Abe Lincoln.