Right before you jump to the bandwagon that postcard printing is among the best marketing tools you can invest on, it is vitally important to know what personalized postcard printing is. The truth is, there are 4 major aspects for printing postcards and these are size, paper stock, design file formats as well as coatings. Every aspect plays an important role to ensure that you are only getting high quality.
The postcard’s size doesn’t always mean that there is a standard size that fits all postcard sizes. It’s because of the fact that there are varying sizes that need a different piece of printing equipment. As a matter of fact, just a slight change in the postcard’s size might affect its price. Before you print the postcards, it will be a good idea if you are going to get some quotations from the printing company first. Through this, you’ll have an idea on how much the postcards will cost you.
Matte and glossy finish are the two types of finishes that you can go for in your paper stock. If you like color on your personalized postcard, then you should go between CS2 and C1S stock.
In a CS2 Stock, it has a gloss finish on both sides while C1S stock has one size that is glossy while the other part has a matte finish. Between the said stocks, the C1S was used most often because the ink in postcard printing does not dry up on gloss part of paper stock so they lead in printing on matte side of stock.
Asking for the file format being accepted by the printing company is something you should not disregard when talking about design file formats. Despite the fact that there are some printing companies that are accepting different file formats, still there are some that are using limited types of file format and software for their design creation. What such companies do is converting personalized postcard design file in a format that’s accepted by the printing equipment.
The finishing is also as vital as the first two steps discussed when it comes to postcard printing. There are two different types of postcard coating or finishing and these include aqueous coating and UV coating. The latter provides that shiny feel and look to the postcard.
Aqueous coating however is providing minimal gloss or shine and it entails faster printing processes of the postcard. The reason for this is that, Aqueous coating is drying fast and with that, it doesn’t hinder continuous printing process.