Each year presents a perfect moment to appreciate your clients and employees. You might prefer Christmas, birthdays, Thanksgiving, Easter, employees’ week, customer service week, etc. A gift helps to remind your clients and staff that you value them and that you are grateful for all that they do. Nevertheless, there are dos and don’ts for gifting you should follow to ensure that you do not send a wrong message with your gift. They are:
Exhibiting preferentialism through your gifts to your employees is bad. It denotes that some of them are better than others and this can adversely affect their productivity. Ensure that they are alike and if they are dissimilar, their value should not vary significantly.
While similarity is important for employees, it doesn’t have to be the same for your clients. Establishing their preferences can help you select a gift that feels personal and creates a positive and lasting impact.
Giving unique and personalized gifts to your clients will make them feel special. A mark of them on the gift will not disappoint.
Do not be tempted to choose gifts which are too personal to a person’s personal taste and habits like a cigarette box, bar set, etc. unless you are certain that they would be thrilled to receive them. Always keep your gifts neutral and unisex.
Always remember that people are of different orientation and a type of gift that is acceptable in your region might not be received the same way by people of different backgrounds. For example, wine is widely accepted as a gift in Western countries, but approved of by wine lovers only in Eastern countries.
Note that, some gifts work magic ever time. They are classic and may include a box of chocolate, assorted sweets, fruit basket, and so on.
Ensure that the quality of your gifts is great, especially those which you offer to your clients. Giving poor quality gifts can make them think that you do not care about quality and that can harm your business.
Always remove the price tag from your gift, no matter how much it cost. Allow them to discover the cost of the gift on their own if they want to know.
When you need to give multiple gifts at once, search for deals that can help you save money. Approach the businesses which provide the sort of things you want to offer.
The appearance of your gift counts a lot. The first thing that meets the eyes of the person you are giving the gift to is the way it is presented. Make sure you package and present your gift excellently.